A Social Media Agency Or A Content Marketing Agency – Which Is Better?
Content marketing involves creation of valuable content with the end goal of attracting and retaining targeted online clients. Such content can even influence and spur certain behaviors and perceptions in prospective clients. On the other hand, a social media agency applies the same basic principles in social media marketing, but focuses on social media sites.
Any business that is interested in getting valuable returns on its investment would ask the inevitable question, “Which is better: a social media or content marketing agency?” Various aspects of each marketing strategy must be analyzed in order to competently answer this question.
Potential Of Going Viral
One major benefit of social media sites is the latent potential for massive and rapid sharing of content. This is greatly assisted by the interactive capabilities in social sites. If videos, posts or images are particularly interesting, users in social sites will tend to share them with friends and acquaintances. This can easily spread on a massive scale.
If a social media agency competently executes a marketing strategy, the impact and reach can double, triple or quadruple beyond the originally-intended targets. This is something that cannot be easily replicated with content marketing. Websites are much less interactive, hence would require much more effort to achieve greater reach.
Organic Search Engine Traffic
This is one area in which content marketing is better than social media marketing. Website content that is Search Engine Optimized (SEO) has a greater potential of drawing in organic search engine traffic. Search engine optimized content generally involves use of specific keywords that targeted audiences usually search for through search engines. For instance, a key word such as “social marketing, Singapore” may be included within an article in order for it to appear on Search Engine Results Pages (SERPs) whenever targeted audiences type in that specific phrase.
Social media content usually involves brief posts or images and videos that may not easily rank high on SERPs. Therefore, this type of content would have less chance of drawing in organic search engine traffic.
A social media agency has much more flexibility on the type of content and strategies to use. Such content may vary from brief texts, images and videos. Since social media is largely focused on interaction, content that elicits reactions and debate are highly attractive. This may involve aspects such as polls, contests, quizzes, challenges, among others.
Content marketing largely focuses on substantial text format with images and videos acting as supporting formats.
Social media platforms are well-known for real-time interaction, whereby users reply almost immediately after a social media agency makes a post. This means that a company can get feedback concerning various issues almost instantly. Moreover, this real-time interaction puts a more humane interaction in social media, which is hardly possible with website content. This serves to build a rapport with prospective clients and develop beneficial relationships with clients.
Clearly, both social media and content marketing strategies have various advantages and disadvantages. This means that you need to understand how such advantages and disadvantages would impact on your business goals. However, the best overall strategy would involve complementing social media with content marketing.
Marcus Ho is a highly sought-after Social Media Strategist who specializes in revenue-driven campaigns on social media for businesses. Well known for his cutting-edge, fresh insights and proven strategies, Marcus has successfully helped over 200 corporations and SMEs to rake in hundreds of thousands within very short periods of time.
Some of his clients include:
Qatar Airways, 3M, PernodRicard, DassaultSystèmes, FreshKon, Home-Fix, Scanteak and Singapore Management University. Most recently, his campaigns have also won internationally acclaimed awards such as Smitty’sTravel+Leisure.